Way back when wagons still ruled the roads, LIP IVO lip balm was created as protection against the fierce winters and blistering summers of the American Heartland. So popular was this treatment for chapped and cracked lips, burglars once took off with eight cases and held them for ransom. More than a century later, LIP IVO has expanded far beyond its Midwestern roots and is now sold worldwide – wherever sun, wind, and bitter cold still give lips a real workout.
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